Master the Art of Soft Skills in Technical Sales

----------------------------------------------------------------

Tired of Failing to Connect with your Ideal Customer?

4 hrs of Education Credits

30 bite-sized modules ( < 10 min)

Who is this course for?

Sales and Marketing professionals looking to understand how to connect and sell in the IT and cybersecurity space

Key takeaways

Soft skills are now mission-critical — Technical expertise isn’t enough; success in modern B2B sales depends on communication, empathy, and relationship-building.
AI will transform B2B sales, but human adaptability wins — While AI integration grows, the uniquely human abilities of empathy, creativity, and strategic thinking remain essential.
Preparation drives meaningful conversations — Researching customers, structuring questions, and defining PoC success criteria lead to more productive and trusted sales engagements.
Effective communication is a differentiator — Clear messaging, active listening, and strong collaboration skills elevate technical professionals into true sales partners.
A roadmap for becoming a well-rounded technical seller — By balancing hard skills with refined soft skills, technical experts can evolve into influential, customer-centric connectors.

Architecting Success: The Art of Soft Skills in Technical Sales

Tech alone won’t close the deal. Architecting Success shows how soft skills (listening, empathy, teamwork) unlock sales potential in tech and science.

$250.00 USD

BUY NOW

What the course covers

4 hours of Continuing Education Credits

Authored by Evgeniy Kharam, the course stresses that success in the evolving B2B landscape requires blending technical knowledge with strong soft skills, such as empathy, communication, and collaboration. The course offers practical strategies for improving sales interactions, including how to structure effective questioning, conduct thorough research before meetings, and define Proof of Concept (PoC) success criteria with customers